About Sam & Seb

Sam & Seb began in 2001 as a New York City boutique, started by a pair of mums, one South African, one Australian, who couldn’t find hipster clothes for their little boys, Sammy and Sebastian.

The women badgered local street wear designers to make mini versions of their cool clothes, and Sam & Seb was born.

When Amanda Williamson returned to her native South Africa in 2005 she tried to pick up where she had left off in NY, to find that the only way to get the clothes she wanted here was to produce them herself.